Kerry spent many years working in the beauty industry, providing high-quality treatments and products to her customers over the space of her two spas. However, on December 23 2015, an email arrived in Kerry’s inbox which would change her perception of the beauty industry, and raise the question of why small businesses do not matter?
Kerry was tired of how ‘little business’ was losing control over what they bought, the stock numbers they had to have, or how they chose to sell their stock. Kerry felt there was a hole in the beauty industry; there was a real need for high-level professional skincare and makeup that allowed small businesses to stock great professional products. Kerry wanted to make great skincare more accessible. So she created a brand that cares about people (stockists and customers), BLACK&WHITE. THE PEOPLE’S PRODUCT.
Kerry spent 2 years researching formalists and ingredients for her brand; after a lot of correspondence, Kerry travelled to the USA to met Sam Dhatt. We are incredibly privileged and proud to have Sam formulate for us. Our ingredients are of the highest quality, ensured by our state-of-the-art lab and team educators. These ingredients are used to craft exceptional skincare products that address client concerns, and ensure the skin realises its full potential.
