Welcome to Journey Collab. We are Northlands most innovative and evolving art, design & fashion studio located in the heart of the fast growing coastal city of Whangarei. Journey is the joint project of Local Artists & Designers Mike Paora & Ruth Gayford.
Journey is both a working studio and a contemporary retail space. Within our space we design, create, produce and sell our three in house brands, SOMg, Mercy Clothing & Sketchy Fulla. We are proud to be a 100% Northland made business.
Journey Collab is a unique & inspiring shopping experience. Alongside showcasing our own creative brands, we host a selection of local art, design and lifestyle brands – through exhibitions and events. Our kaupapa here at Journey is one of connection & collaboration. We aim to uplift and support our Local artisans and makers within the community – so our whole town can thrive.
