Owner Cheri South bought Pure Beauty in February 2019.
An experienced therapist of more than 12 years. A fully trained and qualified Beauty Therapist, she studied at the National School of Aesthetics in Christchurch. She has lived on the Coast since 1997 with time away in London and Australia. Cheri loves doing eyebrows, nails and targeted facial treatments as she loves to see the results her clients get, and helping them feel good about themselves.
Rachael is our fully trained and qualified Nail Technician with 16 years experience. She specialises in nail extensions, nail art, manicures and pedicures – she’s effectively Pure Beauty’s Nail Queen, which means she is busy, busy, busy.
Dee is our resident second year apprentice, Cheri will have to watch her back as this girl is going places, she enjoys all things skin, she loves working with your concerns and helping you love the skin your in along with waxing and nails she is a star.
Brie is a Fully Qualified Massage Therapist, she owns Wilson Bodyworks and works out of Pure Beauty, she is passionate about helping her clients be pain free and making them feel relaxed. This girl is AMAZING, which means she is in hot demand.
This is the team here at Pure Beauty and we look forward to welcoming you!